As it turns out, this symphony is not unique to websites. You “hear” it every time you read a book, newspaper, magazine, or web site—every place where typography exists. At first glance, you might think that typography and math have nothing to do with one another. After all, typography consists of letters and words, and math is…well…numbers. But the truth is, typography is a combination of artistic letterforms and mathematical proportions, an exquisite marriage of form and function.

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Conversely, when the proportions of your typography are imbalanced, your content isn’t as attractive to readers, and your site seems cluttered and disorganized.